Priced on what it will achieve, not on what wins the instruction.
Overpricing a property to win it, then reducing three times, is the most common way a good flat becomes a stale listing. We would rather lose the instruction than start there.
Selling
A tenanted flat is a different sale from an empty one.
It has a smaller buyer pool, a yield story that matters more than the kitchen, and a tenancy that has to be handled correctly on the way through. Most sales agents treat it like any other listing. We have managed properties like yours, so we know which buyers actually complete on them.
- An honest opinion on selling now versus re-letting first
- Whether to sell with the tenant in place, or vacant
- What the tenancy does to the price, and to the timeline
- Marketing to investors as well as owner-occupiers
- Coordination with your solicitor through to completion
Three questions we answer before we take a sale on
Is selling the right move this year?
Sometimes the honest answer is to re-let, extend the lease and sell in two years with a longer lease and a proven income record. We will say so, even though it means no fee now.
What does the property actually achieve?
Based on completed sales in the building and the street, not on asking prices — which are wishes, not evidence.
Who is the buyer?
Owner-occupier, UK investor, or overseas investor. Each wants a different presentation, and one of them is usually paying more for the same flat.
Buying
What to buy — and where the stock actually comes from.
London property reaches buyers through several routes, and the portals are only the most visible one. Knowing the others is most of the advantage, particularly for an overseas buyer who cannot spend a month walking the streets.
Open market
Rightmove and the agency window. Widest choice, most competition, and the price everyone else has already seen.
Off-market
Owners who will sell at the right number but do not want a listing. Reached through agency relationships, which is precisely what a local team has.
New build and off-plan
Developer stock, sometimes with incentives worth having. Also where the gap between brochure yield and real yield is widest — we will show you both.
Auction
Short leases, probate sales and properties needing work. Real opportunities, on a timetable that punishes anyone who has not done the legal work first.
Probate and distressed
Slower, more paperwork, and usually the best price per square foot in a given street. Requires patience rather than nerve.
Portfolio and block
Several units in one transaction. Better entry pricing, more concentrated risk — worth doing only with the numbers modelled properly.
We are not financial advisers and we do not sell investment products. What we give is a working view of the market from people who manage property in it every day — including the yields we actually achieve on the streets you are considering.
The best purchase advice usually starts with which flats to walk away from.
Short lease, high service charge, a building with a levy coming, a floorplan that no tenant wants. Every one of these is visible before an offer, and every one of them costs more than a fee.
Selling, buying, or still deciding?
A conversation costs nothing and usually saves a step. In English or Mandarin, 24 hours a day.
Speak to our team